Why us?


Our underlying philosophy is to simplify complex business problems by asking the tough questions that get to the heart of the issue. Our name is inspired by Carl Segan’s picture of planet earth from 6 million kilometers away.


You will notice in the picture to the left, Earth is just a tiny blue dot. It’s the blueish-white speck approximately halfway down the brown band to the right) within the darkness of deep space.

The reason why this is relevant is because the world is complex enough so why make it even more confusing with marketing jargon and complicated theories.

Let’s just keep it simple. We get to the heart of the issue to uncover opportunities in how we unlock growth.

In addition, Angela has 15 years corporate experience from 3 major FMCG companies, including Unilever, Diageo and GSK. Now with 2 years under her belt consulting to retailers, suppliers and agencies. She is an avid follower and contributor to POPAI over the last 3 years through providing CATMAN training materials and being an active yearly judge.


Whilst Angela is a one man bandit (!), she has built up relationships across a number of small business partnerships so can bring in experts to projects as and when is needed. Underpinning this ‘can do’ attitude is the ability to provide clients the total solution. 👍