What do we do?

Strategic Planning – CATMAN & Shopper Marketing

We being insight led thinking to the strategic planning process to ultimately solve business problems. Our solutions are built to suit our clients needs and ultimately exist to create value for stakeholders and customers.

Category Growth Strategy

  • Strategic Planning Process for CATMAN
  • Formulating category strategy and growth drivers
  • Understanding role of category for retailer and role of supplier for retailer
  • Category SWOTS
  • Route to market and strategic channel development
  • Best practice range reviews thinking
  • Right range right place – to win across all segments
  • Developing customer/trade stories
  • Price and promotional strategy
  • Category analytics and insight generation
  • Innovation development and prioritisation
  • POP execution
  • Range & space management
  • Sharing best practice examples if retail marketing globally

Shopper Marketing:

  • Distilling implications of global trends to local market shopper implications
  • Using data and insights, we develop Shopper marketing strategy that converts shoppers into buyers
  • Shopper 5W’s & profiling
  • ‘Store back’ thinking on path to purchase
  • POP strategy by shopper  mindset, mission and need
  • Ecommerce thinking across path to purchase
  • Developing customer/trade stories/presentations
  • Channel planning across path to purchase


  • Basic Facebook, instagram and pinterest education and training for business.